This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website and services. We are committed to safeguarding the privacy of our clients and visitors, in compliance with applicable U.S. law, including the Massachusetts Data Security Regulations (201 CMR 17.00).
Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
Information We Collect
We may collect the following types of personal information when you visit our website, fill out forms, request a consultation, or contact us directly:
- Name, email address, mailing address, and phone number.
- Project details you voluntarily provide (e.g., home renovation needs, budget considerations).
Note: We do not collect Social Security numbers, financial account numbers, or other highly sensitive personal information through this website. If such information is required for contractual purposes, it is handled securely and in compliance with Massachusetts law and is never stored on our public-facing web servers.
When do we collect information?
We collect information when you:
- Fill out a contact or estimate request form.
- Subscribe to our newsletter or marketing emails.
- Interact with our website (cookies, analytics).
- Communicate with us by phone or email.
How We Use Information
We may use the information we collect in the following ways:
- To provide estimates, schedule consultations, and deliver services.
- To respond to customer service requests.
- To improve our website and customer experience.
- To send occasional marketing communications about our services.
We will not sell, trade, or rent your personal information to outside parties.
Data Security & Massachusetts Compliance
We take data security seriously and comply with Massachusetts data protection law (201 CMR 17.00) by maintaining a Written Information Security Program (WISP). This includes:
- Administrative, technical, and physical safeguards to protect personal information.
- Encryption of personal information both at rest and in transit.
- Restricting access to personal data to authorized personnel only.
- Requiring vendors and service providers who handle personal information to maintain security measures consistent with Massachusetts law.
Our website uses SSL (Secure Socket Layer) technology to encrypt information submitted through forms
Data Breach Notification
In the event of a data breach involving Massachusetts residents, we will:
- Notify affected individuals promptly.
- Provide notice to the Massachusetts Attorney General and the Office of Consumer Affairs and Business Regulation (OCABR) as required by state law.
Cookies
We use cookies and similar technologies to improve user experience, track site performance, and analyze traffic.
You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Some site features may not function properly without cookies.
Third-party services
We may use third-party services (such as website analytics tools or CRM platforms) to help us operate our business and improve services. These vendors are required to implement reasonable security measures consistent with Massachusetts law.
We do not allow third-party behavioral tracking or sell personal information to third parties.
Children’s Privacy
Our services are intended for adults seeking home renovation services. We do not knowingly collect or market to individuals under the age of 18.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
We have implemented the following:
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Email Communications & CAN-SPAM Compliance
If you provide your email address, we may send you updates, offers, or service-related information.
In accordance with the CAN-SPAM Act:
- We do not use false or misleading subjects or email addresses.
- We clearly identify marketing messages.
- We include our physical business address in every email.
- You may unsubscribe at any time by using the link at the bottom of each email, and we will promptly honor your request.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.
You will be notified of any Privacy Policy changes:
On our Privacy Policy Page
Can change your personal information:
By emailing us
By calling us
Do Not Track signals
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
It’s also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with the effective date noted.
Contacting Us
If you have any questions about this Privacy Policy or how we handle personal information, you may contact us at:
Capizzi Home Improvement
1645 Santuit-Newtown Road
Cotuit, MA 02635
United States
chi@capizzihome.com
508-428-9518